Fiona Sweetman Director

In May 2006, Fiona independently took over full business operations of Hidden Secrets Tours. Fiona prepares an indulgent experience where everyone can find some inspiration from Melbourne’s creative enterprises.

Fiona's earlier years have a strong french influence, including several years working in Normandy and later serving guests in Melbourne's favourite french restaurants, but an array of experiences have lead to a career in tourism. As a school leaver Fiona worked and managed a variety of specialty retail stores: manchester, recycled clothing, and stationary/gift stores. For over a decade she ran her own business, Sweetman Designs, making wedding dresses and a photography service to match. Producing promotional products and uniforms took her to the local ski industry and later to handle corporate representation projects. However a search for a more community based occupation, a love of unique styling and passion for customer service led the way back to specialty and destination retailing.

Since working in the tourism industry, Fiona has learnt mostly on the job, and despite no start up savings, has carved a successful niche product within the Victorian Tourism arena. With still much to learn, and a sincere interest in developing the community where she now finds herself, Fiona is speaking to others and sharing her growing pains, and quirky marketing ideas.

Presentations have been made to clients/events that include:

• Tourism Masterclass Panel member 2008
• Victorian Tourism Alliance - Tourism Excellence 2008
• City of Melbourne Program - We're all in Tourism.. 2007
• "Loose yourself in Melbourne" campaign launch.
• Gippsland Gourmet Country Tourism AGM
• Stonnington council tourism forum 2007
• Fosters Brewing niche marketing team
• Mainstreet Conference 2004, and 2007

Fiona is a founding Steering Committee member of Lord Mayor's Small Business Proprietor Commendations

Contact Fiona for further queries

Mobile: 0418 332 027
Phone: + 61 3 9329 9665
Email:   fiona@hiddensecretstours.com