Hidden Secrets Tours is a Melbourne business owned and managed by Fiona Sweetman. Her passion is small business and innovative experiences for visitors and locals alike - Indulge in the city she calls home!

The tour concept began with publisher Michelle Matthews and a Small Business Development Grant from the City of Melbourne in January 2004. Under Fiona's direction the tours quickly became Hidden Secrets Tours, when she felt shopping was only a fraction of what Melbourne should be known for. A focus on shopping, but strongly on local content, alongside innovations in design and culture, derived from Melbourne's diverse community, make the city an environment unlike any other!

Fiona has independantly owned Hidden Secrets Tours since April 2006, and continues to discuss with creative thinkers on developing new itineraries to extend your relationship with the creative capital of Australia.

All destinations included in the tour itineraries do so by invitation, after consultation on their strengths in customer service, product, and or design origin, and they participate without commissions.

We strive to focus on core elements of:

• Local content
• Quality Design concept and construction
• Hidden localtions, or ideas
• Indulgences
• Sustainability
• Social awareness